{"product_id":"generation-jean-columbia-wash-copy","title":"Generation Jean - Valley Wash","description":"\u003cp\u003e\u003cstrong\u003eThis ain't your ordinary denim.\u003c\/strong\u003e This is denim made like the good ol' days, back when music was life, everything had style and stuff was made to last.\u003c\/p\u003e\n\u003cp\u003eModern stretch denim has less longevity than a one night stand, it's the iphone of fashion - thin, flimsy and headed for landfill in no time. If you want short lived, instant satisfaction - \u003cem\u003ethis ain't it.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWhen we set out to create denim for GB, we decided it had to be the \u003cstrong\u003eshiz nizzle\u003c\/strong\u003e, the \u003cstrong\u003eOG \u003c\/strong\u003estuff. We wanted multi generational denim. No thin, cheap ass, modern twill denim was going to do the job.\u003c\/p\u003e\n\u003cp\u003eEver wondered why so many of your favourite vintage jeans still fit like a glove over 50 years later when the stuff you buy today is worthless after 2? So did we, and after a bit of investigation we came across \u003cem\u003e\u003cstrong\u003eBroken Twill Denim\u003c\/strong\u003e\u003c\/em\u003e - it's what all your favourite Wranglers from the 1970's are made from, and it's rare as hens teeth in todays market.\u003c\/p\u003e\n\u003cp\u003eBroken Twill is a unique weave that allows for movement in both directions, so after only a day or two it literally moulds to your body and stays that way. It gets softer and fits better with every single wash and wear... no joke. This stuff is tougher than a Texas cowboy, treat it just as bad and it'll still last you two generations...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Generation Jean\u003c\/strong\u003e features;\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e100% cotton, mid weight, \u003cstrong\u003epremium quality\u003c\/strong\u003e Broken Twill denim.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe perfect mid\/dark blue wash.\u003c\/li\u003e\n\u003cli\u003eOff-set double shank button detail \u003cmeta charset=\"utf-8\"\u003efor that authentic 70's design element. \u003c\/li\u003e\n\u003cli\u003eSleek inset rear welt style pockets.\u003c\/li\u003e\n\u003cli\u003eComfy fit waist with wide flared leg. Fitted through the seat and upper thighs.\u003c\/li\u003e\n\u003cli\u003eHigh waisted with zip front and metal shank \u003cimg\u003ebutton closure.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned to be broken in over 1-2 wears, for a fit thats unique to your own body.\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003ePair with 'Magic Happens Vest ~ Columbia Wash'.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e***\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFit:\u003c\/span\u003e\u003c\/strong\u003e Current stock is fitting true to our usual size.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFit like a glove\u003c\/strong\u003e - \u003c\/em\u003eFor best fit, aim for a slightly snug fit (your usual size). The magic aspect of the Broken Twill weave, is that after only a few wears it's designed to give slightly around your high tension areas (hips and bum), which allows the jeans to literally mould to fit \u003cstrong\u003e\u003cem\u003eyour body\u003c\/em\u003e\u003c\/strong\u003e and will leave you feeling like the jeans were tailored for you specifically. You're welcome.\u003c\/p\u003e\n\u003cp\u003eGeneral Size Guide:\u003c\/p\u003e\n\u003cp\u003eXXS = 4-6\u003c\/p\u003e\n\u003cp\u003eXS= Au 6-8\u003c\/p\u003e\n\u003cp\u003eS = Au 8-10\u003c\/p\u003e\n\u003cp\u003eM = Au 10-12\u003c\/p\u003e\n\u003cp\u003eL = Au 12-14\u003c\/p\u003e\n\u003cp\u003eXL = Au 14-16\u003c\/p\u003e\n\u003cp\u003eXXL = Au 16-18\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eGarment measurements taken lying flat:\u003c\/span\u003e \u003c\/strong\u003e (please allow 1-2cm margin difference, sewing is still a human process).\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eXXS = Waist 31.5cm, Hip 42.5cm, Rise 28cm, Inseam 78.6cm, Flare 33.6cm.\u003c\/p\u003e\n\u003cp\u003eXS = Waist 33.5cm, Hip 44.5cm, Rise 28.8cm, Inseam 78.8cm, Flare 34.3cm.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eS = Waist 35.5cm, Hip 46.5cm, Rise 29.5cm, Inseam 79cm, Flare 35cm.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eM = Waist 38cm, Hip 49cm, Rise 30.3cm, Inseam 79.3cm, Flare 35.9cm.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eL = Waist 40.5cm, Hip 51.5cm, Rise 31.1cm, Inseam 79.6cm, Flare 36.8cm.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eXL = Waist 43cm, Hip 54cm, Rise 32.1cm, Inseam 79.9cm, Flare 37.8cm.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eXXL = Waist 45.5cm, Hip 56.5cm, Rise 33.1cm, Inseam 80.2cm, Flare 38.8cm.\u003c\/p\u003e","brand":"Golden Brown The Label","offers":[{"title":"XXS","offer_id":47720182612155,"sku":null,"price":229.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":47719927382203,"sku":null,"price":229.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":47719927414971,"sku":null,"price":229.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":47719927447739,"sku":null,"price":229.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":47719927480507,"sku":null,"price":229.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":47719927513275,"sku":null,"price":229.0,"currency_code":"AUD","in_stock":true},{"title":"XXL","offer_id":47719927546043,"sku":null,"price":229.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2082\/8785\/files\/YGO0524.jpg?v=1777386470","url":"https:\/\/goldenbrownthelabel.com\/products\/generation-jean-columbia-wash-copy","provider":"Golden Brown The Label","version":"1.0","type":"link"}